Born in Queens

about-sandro-roco-founder

 

In 2016, after moving to Queens (where he was born), founder Sandro Roco became enamored with the diversity of Asian cuisines easily accessible on the 7 and E subway lines. But it was on a trip to H-Mart in Manhattan's Koreatown where he got really inspired.

He noticed that there was a clear separation in the beverage aisle between the "American" products and the "Asian" products. As a second-generation Filipino-American, he wondered why there weren't any products that bridged this gap.

An avid flavored sparkling water drinker, he immediately went back to his apartment to try to create something he would want to drink on an everyday basis. For him, it had to be light, refreshing, and low-calorie. And since he particularly hated the taste of artificial sweeteners, it had to be natural.

He's excited to share these unique and authentically Asian flavors with everyone.

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Sandro received his BS in chemical engineering from Villanova University and has worked at a nuclear power plant and the J.P. Morgan trading floor. Most recently, he's led growth for Bombfell, a men's personal styling service that ranked #15 on Crain's NYC Fast 50 in 2017.

Sandro lives in New York City and enjoys debating people on whether a hot dog is a sandwich. (It is.) He also loves playing and watching basketball, especially the Los Angeles Lakers and the 3-time national champion Villanova Wildcats.